The Engineers and Geoscientists BC brand was developed and delivered under the 2014 - 2017 Strategic Plan. Under the direction of Council, the brand was defined and brought to life, capturing the essence of the association and its members. Consultation was an integral part of this process, and included engagement with members, stakeholders, and the public.
Our core brand values – For Ethics. For Excellence. For Progress. – were established as part of a strategic process that helped to unearth what is unique and true about the association. Online, in print, and in person, our goal is to show that BC’s engineering and geoscience professionals are modern and diverse, practising to the highest professional and ethical standards.
The new name is accompanied by a newly defined visual identity, which reflects our role as a modern, progressive regulator that works in the public interest.
The diamond shape of the logo is representative of both the natural and built world that engineers and geoscientists work within. The lower half is symbolic of what lies below the surface and the upper half, the built environment that lives above the surface.
The diamond shape is also representative of the precision and outstanding quality of our members’ work – the pinnacle of excellence: the coming together of geoscience and engineering and the care and unity we have with our natural environment.
Do you have questions about the new brand, and what it means for you? Visit our Frequently Asked Questions page.
Frequently Asked Questions Page
To launch the brand, we will be in several publications from August 23 – September 17, 2017.