June 2015

Social Media: Requirement or Extravagance?

Status: This seminar has been cancelled due to low registration.
Date: Thursday, June 11, 2015
Time: 8:00 AM-8:30 AM: Registration and Hot Breakfast
8:30 AM-12:30 PM: Social Media: Requirement or Extravagance? - Live Session

8:30 AM-12:30 PM: Social Media: Requirement or Extravagance? - Webcast Session

Location: Vancouver, BC and Webinar
Presenter: Dawn Groves – Einblau & Associates
Credit: 8 Formal Professional Development Hours (PDH)
Cost: Early Bird Price Engineers and Geoscientists BC Member: Social Media: Requirement or Extravagance? - Live Session : $229.00 + GST = $240.45 until May 28, 2015
Social Media: Requirement or Extravagance? - Webcast : $229.00 + GST = $240.45 until May 28, 2015

Engineers and Geoscientists BC Member and EIT/GIT Regular Price: Social Media: Requirement or Extravagance? - Live Session : $299.00 + GST = $313.95
Social Media: Requirement or Extravagance? - Webcast : $299.00 + GST = $313.95

Non-Member Price: Social Media: Requirement or Extravagance? - Live Session : $299.00 + GST = $313.95
Social Media: Requirement or Extravagance? - Webcast : $299.00 + GST = $313.95

Student Member Price: Social Media: Requirement or Extravagance? - Live Session : $149.50 + GST = $156.98
Social Media: Requirement or Extravagance? - Webcast : $149.50 + GST = $156.98
Please Note: *A minimum number of registrations are needed by May 28, 2015 to proceed with this seminar. Please register early to avoid cancellation.
**All prices are subject to applicable taxes.
Contact: Gurjeet Phungura | Professional Development Coordinator
Direct: 604.412.4886
Toll Free: 1.888.430.8035 ext. 4886
Fax: 604.639.8180
Email: [email protected]
Twitter, LinkedIn, Google+, blogs, forums, YouTube, Facebook, Pinterest. The pressure to deploy these social media heavy hitters in the service of company branding is both intense and confusing. Younger employees see them as digital extensions of everyday life.

Seasoned personnel such as project managers, division leaders, and company CEO's are often puzzled by their strategic value.
  • How does social media intersect with engineering?
  • Are the rewards worth the investment?
  • Where do you draw the line?

Correctly managed, social media outlets offer the least expensive, most effective method for crafting and marketing a business presence, sharing ideas and disseminating information, and maintaining close connection to a growing customer base. Poorly deployed and ill-targeted, they waste time and money, and draw attention from proven channels and procedures.
Join Dawn Groves in this fascinating ½ day session as she shares social medias’s most effective deployment.

Included in the presentation will be documentation to support the material as well as technical and online references. INTENDED FOR MANAGERS AND SUPERVISORS AS WELL AS FRONT LINE STAFF

Overview/ Outcome:

This stimulating course takes a fresh look at social media in the context of what really works based on your business arena. It is practical, no-nonsense, and draws on the latest media stats and resources. The end result will be smarter work practices and more time to focus on what really matters, on and off the job.

Through discussion and activities participants will:

  • Understand the tactical differences between social media heavy hitters such as LinkedIn, Twitter, YouTube, business blogs, community forums, Facebook, and the social media “flavor of the month.”
  • Discern the fine line between staying connected and squandering resources.
  • Determine the least activity necessary to maintain and make good use of social media.
  • Plan and deploy a social media strategy that makes sense given your business interests and needs
  • Explore the value of social media’s newest incarnation: collaboration software that encourages file sharing, knowledge exchange, and team efficiency.
Feel encouraged and excited about applying these processes and concepts in daily life.


Dawn Groves is an author and senior consultant with Einblau & Associates focusing on workflow effectiveness, team strategy & communications, and digital efficiency. She is also a qualified Strength Deployment Inventory facilitator.

A sought-after presenter and teacher, Dawn began her career as a software engineer working on satellite-to-submarine communications. Later, she published several books on lifestyle management and computer topics. After moving to Bellingham, WA, she began teaching and consulting for local educational institutions. Dawn maintains an active online presence while developing content and doing research. Her work has been quoted in print publications such as Professional Excellence, Success Magazine, The Scrivener, and Bottom Line Personal.
Currently Dawn consults with city government services, private industries and engineering firms in the USA and Canada. Her work and counsel is grounded in the latest research on workplace efficiency.

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