November 2015

Marketing and Selling of Professional Services

Status: Advanced registration is now closed. Please email Jennifer Chan at [email protected] for waiting list inquiries.
Date: Friday, November 27, 2015
Time: 8:00 AM-8:30 AM: Registration and Breakfast
8:30 AM-12:30 PM: Marketing and Selling - Live
Location: Holiday Inn Vancouver-Centre (Oak Room), 711 W Broadway Vancouver, BC
Presenter: Greg Campeau, Learner, Teacher and Professional Keynote Speaker, Campeau Learning & Development Inc.
Credit: 4 Formal Professional Development Hours (PDH)
Cost: Early Bird Price Engineers and Geoscientists BC Member: $210.00 + GST = $220.50 until Nov 13, 2015

Engineers and Geoscientists BC Member and EIT/GIT Regular Price: $290.00 + GST = $304.50

Non-Member Price: $290.00 + GST = $304.50

Student Member Price: $145.00 + GST = $152.25
Please Note: *A minimum number of registrations are needed by November 13, 2015 to proceed with this seminar. Please register early to avoid cancellation.
**All prices are subject to applicable taxes.
Contact: Jennifer Chan | Professional Development Coordinator
Direct: 604.412.4861
Toll Free: 1.888.430.8035 ext.4861
Fax: 604.639.8180
Email: [email protected]
This workshop has proven to be an extremely powerful and practical learning experience for all customer contact people. We explore four critical face-to-face core communication competencies focusing on techniques in four key areas: 1. Questioning strategies and techniques that uncover vital buying motives; 2. Presentation skills that optimizes your persuasiveness; 3. Securing commitment without using high pressure, manipulative techniques; 4. Negotiating tactics that create win-win, margin-maintaining outcomes.

Creating and Communicating Value - The Power of Distinction 
We analyze the anatomy of customer value and discover how manage the perception of value.  We then develop your “Customer Value Package” focusing strategies on how to best create and communicate value with a focus on distinctive value.    

Customer Centred Selling
We go far beyond the often-used semantics and learn how to facilitate a true customer centered selling process.  We identify the eight steps of the customer buying / decision-making process and learn how to recognize where the customer is in the process and then apply the appropriate selling strategies and skills that expedite the process.

Strategic Selling
Having an effective strategy is about making the right presentation to the right people at the right time in the right place.  We identify the essential information a sales person needs to sell strategically. We then examine three types of buying decisions and learn a systematic approach to facilitate the purchase process.  We learn how to conduct a stakeholder analysis exposing who has the real decision making power.

Building and Maintaining Winning Relationships 
We examine how to create long-term customer relationships that serve a vital point of difference that allow sales people to secure and maintain loyalty.  The concept of emotional value is explored with a focus on value creation strategies.   

State of the Art Tactical Selling Skills
We explore four critical face-to-face core communication competencies focusing on techniques in four key areas…
  • Questioning strategies and techniques that uncover vital buying motives.
  • Presentation skills that optimizes your persuasiveness.
  • Securing commitment without using high pressure, manipulative techniques.
  • Negotiating tactics that create win-win, margin-maintaining outcomes.
Instructor Bio
Greg Campeau is a learner and teacher of timeless leadership principles or truths that govern both personal and organizational effectiveness. Greg has delivered over 2200 presentations and workshops throughout North America providing leadership strategies and solutions that support both personal and organizational success and stability in the “white water world” of the 21st Century.

Since founding Campeau Learning in 1991, Greg has established a client list that is clearly a breed apart, including organizations the likes of Finning Canada, Telus, the Canadian and U.S. Federal Governments, the NHL Coaches Association and KPMG. Concurrently, for the last 14 years, Greg has instructed courses at BCIT (British Columbia Institute of Technology) in the School of Business.
Prior to becoming a professional facilitator and keynote speaker, Greg obtained an Honors Bachelor of Commerce Degree from University of Windsor. Greg then went on to spend over 15 years in international packaged goods corporations, during which he achieved increasingly senior management positions while establishing an outstanding record of award winning success. Twice Greg led corporate regions from worst to first in terms of overall performance (market share, revenue and profit growth). Greg’s broad and riveting appeal is rooted in his relevant, meaningful, thought provoking, proven and practical content, which is always delivered in an interactive, humorous and inspirational style.

View the full listing of events sponsored and organized by other groups.
Contact Professional Development
Email: [email protected]
Phone: 604.430.8035
Toll-free: 1.888.430.8035
View our career listings or place an employment ad.
Presentations for Post-Secondary Students
Andrea Michaud
Email: [email protected]
Phone: 604.412.4860
Presentations for High School Students
Chelsea Smith
Email: [email protected]
Phone: 604.412.4892
See the various opportunities to volunteer with Engineers and Geoscientists BC and in your community.