October 2015

Introduction to Social Media for Engineers and Geoscientists

Status: This seminar has been cancelled due to low registration.
Date: Monday, October 26, 2015
Time: 8:30 AM-9:00 AM: Registration and Hot Breakfast
9:00 AM-1:00 PM: Introduction To Social Media - Live Session
9:00 AM-1:00 PM: Introduction To Social Media - Webcast Session
Location: Vancouver, BC and Webinar
Presenter: Wahiba Chair – Simon Fraser University
Credit: 8 Formal Professional Development Hours (PDH)
Cost: Early Bird Price Engineers and Geoscientists BC Member: Introduction To Social Media - Live Session : $299.00 + GST = $313.95 until Oct 12, 2015
Introduction To Social Media - Webcast : $299.00 + GST = $313.95 until Oct 12, 2015

Engineers and Geoscientists BC Member and EIT/GIT Regular Price: Introduction To Social Media - Live Session : $399.00 + GST = $418.95
Introduction To Social Media - Webcast : $399.00 + GST = $418.95

Non-Member Price: Introduction To Social Media - Live Session : $399.00 + GST = $418.95
Introduction To Social Media - Webcast : $399.00 + GST = $418.95

Student Member Price: Introduction To Social Media - Live Session : $199.50 + GST = $209.48
Introduction To Social Media - Webcast : $199.50 + GST = $209.48
Please Note: *A minimum number of registrations are needed by October 12, 2015 to proceed with this seminar. Please register early to avoid cancellation.
**All prices are subject to applicable taxes.
Contact: Gurjeet Phungura | Professional Development Coordinator
Direct: 604.412.4886
Toll Free: 1.888.430.8035 ext. 4886
Fax: 604.639.8180
Email: [email protected]
With over 29% of the total world population active on social media, social media has become an integral tool helping companies and professionals reach their business, marketing, and HR goals.

While business to consumer brands have generally been early adopters of social media, there are significant opportunities for the integration of social media strategies and tactics in traditional B2B industries like engineering and geo-science.
However, it’s important to first understand the core principles of social media in a business vs. personal context, and the different opportunities and applications that social media offers across engineering and geoscience disciplines. Professional engineers and geoscientists can use social media to gain valuable industry insights, build their online personal brands, and attract top employers to their professional profiles.
Engineering companies that effectively leverage social media can become more competitive, establish themselves as thought leaders in the eyes of customers, and entice top talent to their workforce.

Benefits of Attending:
In this engaging and interactive seminar, you will learn:
  • The core principles of Social Media for Business vs. Personal
  • The State of Social Media (Stats / Trends)
  • Why Social Media for Engineers and Geoscientists? Opportunities & Benefits
  • How Engineers/Geoscientists Are Using Social Media – Examples
  • How Engineering/Geoscience Companies Are Using Social Media – Examples
  • Fear Of Social Media? Things To Keep In Mind If You Are To Be Active On Social Media, Without Jeopardizing Your Reputation Or Your Company’s
Who should attend? Everyone, including engineering, marketing, communications, and business development professionals and managers working for an engineering or geoscience organization – as well as service providers and business owners in this space.

Wahiba Chair is an award-winning digital technologist with over ten years of experience in marketing and communications including branding, public relations and digital marketing—both in-house and agency side.
Currently, she teaches digital and social media marketing courses and boot camps at Simon Fraser University Continuing Studies, and at a few colleges in Vancouver.
When she is not teaching, she is helping companies build and improve their online presence through "humanized," sustainable, and scalable social media strategies. Chair built her digital skills as the founder of Carrotlines, Canada’s top health and fitness platform. By working closely with targeted partners and sponsors, she increased the mobile and social media community to over 100,000 monthly active members, and catapulted the app to a Top-10 category listing on iTunes.
With an MBA from Simon Fraser University, Wahiba creates practical business solutions using a combination of business strategy skills, technical acumen and solid digital marketing skills.

Connect with her on TwitterGoogle+ and LinkedIn.

View the full listing of events sponsored and organized by other groups.
Contact Professional Development
Email: [email protected]
Phone: 604.430.8035
Toll-free: 1.888.430.8035
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Presentations for Post-Secondary Students
Andrea Michaud
Email: [email protected]
Phone: 604.412.4860
Presentations for High School Students
Chelsea Smith
Email: [email protected]
Phone: 604.412.4892
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