Engineers Canada Promotes "Building Tomorrows"
Engineers Canada launched their national advertising campaign, "Building Tomorrows," across Canada on April 11.
The campaign highlights the important contributions engineers have made to make the world a better and safer place. The campaign uses building blocks to illustrate that engineers are creative and innovative; they are builders of solutions that can help Canadians and the world. It also highlights the diverse nature of engineering, using examples of diagnosing and treating disease, ensuring safety in space exploration, and building smart and sustainable communities.
The 6-week campaign includes a 30-second television spot, a microsite, digital ads, and social media. Engineers and Geoscientists BC is supporting the Engineers Canada campaign through our social media channels.
Photo credit: Engineers Canada