Media Spotlight Kicks Off National Engineering And Geoscience Month

Posted on March 7, 2019

March 1 marked the beginning of National Engineering and Geoscience Month (NEGM)—a month-long celebration that highlights the ways engineering and geoscience build our communities and our economy, and encourages kids of all ages to explore the dynamic career opportunities in these professions.

This year, Engineers and Geoscientists BC focused on the importance of accelerating gender parity in the professions. Initiatives like NEGM help girls and young women learn more about the dynamic career opportunities in these fields. Since 2013, Engineers and Geoscientists BC has endorsed and supported 30 by 30, a national strategy to raise the percentage of newly licensed engineers who are women to 30 percent by the year 2030.

“These are exciting careers, and we need to encourage girls and young women to pursue them,” says Kathy Tarnai-Lokhorst, P.Eng., President of Engineers and Geoscientists BC. “Our economy will be stronger when we address this gender disparity. Innovation improves when more diverse viewpoints are included.”

A key feature of NEGM are popsicle-stick bridge-building competitions, which are hosted by branch volunteers across the province. Christina Noel, EIT, is proof that events like this can help young people discover their passion and potential.

“This is an awesome career, and it all started with a popsicle-stick bridge I built when I was 13,” says Noel, an environmental EIT working in Vancouver. “I learned I could use my love of math and science to solve problems and create solutions.”

The early days of the campaign got print, digital, and TV coverage—including an op-ed in The Province, a segment on Global TV’s morning show, and coverage of the association’s Science Games competition in the Vancouver Sun on March 2, where the Honorable Melanie Mark, Minister of Advanced Education, Skills and Training, handed out medals to excited participants.

The campaign was also supplemented by print and digital advertising in the Vancouver Sun.

The association plans events across the province throughout the month of March. Learn more about activities, advertising, and media coverage to date at egbc.ca/negm.

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