Registrant Focus Groups Help Shape Engagement Strategy
As part of the organization’s imperative to build trusted partnerships, Engineers and Geoscientists BC conducted a series of registrant focus groups this spring to better understand how registrants want to engage with the organization.
These sessions were a key component of the organization’s broader engagement efforts and are directly informing the approach the organization takes in engagement.
Facilitated by an independent consultant, the Communication Insights Focus Groups brought together 29 registrants for four virtual sessions. Participants included a diverse mix of engineers and geoscientists, including internationally trained professionals and those newer to the profession.
“Focus groups are a great way to go deeper and have real, candid conversations,” said Tara Bushman, Manager, Communications. “They give us valuable qualitative data that helps shape our approach to engagement in a meaningful way.”
Registrants highlighted the following insights:
- Communication is strong and transparency matters
- Engagement should be interactive and responsive
- Engagement should be tailored to reflect the diversity of registrants’ backgrounds, experiences, and practice areas
- Plain language and a more approachable tone are preferred
Photo: Wendy D Photography