Public Campaign Promotes "A Safe Today and a Strong Tomorrow”

As a regulator, Engineers and Geoscientists BC sets high professional and ethical standards for registrants to ensure public and environmental safety.

But a large majority of the public isn’t aware of the organization’s important role, according to recent survey results.

To promote better understanding of the organization and its regulatory role, Engineers and Geoscientists BC is launching a pilot public awareness campaign, from May 1 to 31, with the message of “a safe today and a strong tomorrow.”

Targeted 30-second and 15-second video ads, which feature geoscientists and engineers at work protecting the public, will run on Global TV in Vancouver and Victoria and across the province on Global’s 24-hour news channel, BC 1. They’ll also be on StackTV through Amazon Prime and on YouTube videos.

Accompanying the videos is a social media campaign and ads placed on the Vancouver Sun, Province, and The National Post websites.