Survey Reveals High Value of eNews and Innovation

The vast majority of respondents in a recent survey said they value Innovation magazine and eNews. 

A total of 87% indicated Innovation is valuable to them; fully 48% said it was extremely or very valuable. For eNews, 85% found value, of which 33% found it extremely or very valuable. 

About 1,800 respondents completed the survey conducted by Engineers and Geoscientists BC from February 2-16.

"Innovation has been around for many decades and has a stellar reputation,” said Shelley Nicholl, Publication Manager and Managing Editor of Innovation. “I was pleased to see it still has solid value for registrants.” 

For content, respondents indicated in comments they preferred to see articles about projects and technical subject matter. 

“I really appreciated the time registrants took to complete the survey and offer their comments," said Nicholl. "It looks like we’re going in the right direction with our articles, and I was very impressed by the many thoughtful suggestions for content going forward.” 

Innovation is currently distributed in print (73%) and digitally (27%). The survey showed 56% would prefer the print version and the balance, 44%, would prefer digital. 

Respondents indicated their preference for receiving organizational news was divided equally between eNews and Innovation. 

Where is Enews? 

Registrants are emailed a monthly newsletter with regulatory updates and notices. But, as many respondents noted, it’s easy to miss. The eNews, which is sent out the first Thursday of the month, looks like other Engineers and Geoscientists BC emails; although labelled “news,” it’s not defined as a distinctive entity.  

To rectify that, a re-designed, more robust, branded eNews is being developed this year. 

Survey results showed the main topics of interest in eNews are regulatory updates, reporting reminders, Continuing Education courses, and discipline summaries.   


Photo: Gerald Narciso